"Ian Hoare" wrote ........
>
> .....there's an enormous amount of counterfeiting carried out, and it
> is the consumer who very often who gets duped...........a good
> product should sell under its own identity, and shouldn't need to borrow
> a name from somewhere else. And that should apply, in my view to cheeses
> (cheddar and feta for example), to coffee (Blue Mountain is more than
> simply
> a colour and a geographical description) and to a great many other
> products.
>


I know it is not quite the same, but European (French) wineries themselves
indulge in some "marketing subterfuge".

I refer to the marketing (in the UK) of some pretty ordinary French wine as
"Kiwi Cuvee".

st.helier