sf wrote:

> On 30 Jan 2008 07:35:12 GMT, "Dan Goodman" > wrote:
>
> > sf wrote:
> >
> >> On 30 Jan 2008 04:04:12 GMT, "Dan Goodman" >
> wrote: >>
> >> > I don't think I mentioned seeing another new product: Hamburger
> >> > Helper, with freeze-dried hamburger already added.
> >>
> >> If you're going to use Hamburger Helper, I say "Why not?" I've
> never >> understood boxed mixes that want us to add anything more
> than water.
> >
> > I've read that the idea was so housewives could feel they were
> > actually cooking. Mixes with all the ingredients weren't selling
> > well because they took out all the work.
>
> DUMB idea. If I wanted to feel like I was cooking, I'd use a real
> recipe. If I want to use a box, then I just want to add water. The
> fewer steps the better, IMO.

You are not a 1950s housewife.

It's a dumb idea, yes. But it seems to have worked.

--
Dan Goodman
"I have always depended on the kindness of stranglers."
Tennessee Williams, A Streetcar Named Expire
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