SMS <SMS >> wrote:

> "Hebrew National, which had sales in excess of $100 million last year,
> now estimates that nearly 75% of its customers are non-Jews."

I happen to like HN, but I don't buy them because they're kosher.
The kosherness has no bearing on my decision to buy HN products, and
I suspect most non-kosher people don't give a rats ass woether -
they buy them beacause they taste good.

This is like Campbell's or Vlassic claiming that 99% of their
products are bought by non-Jews because they're certified kosher.

There don't see any *unbiased* statistics on non-kosher people who
buy kosher foods just because they're kosher, rather than they just
prefer the brand. Though I certainly admit buying things like
Empire Chicken is probably on the rise, but not for any rational
reason. Kosher standards do nothing to promote actual quality or
wholesomeness from an agnostic viewpoint - it's all just perception.

-sw