Robert Klute > wrote
> Sqwertz > wrote
>> SMS <SMS >> wrote
>>> Sqwertz wrote
>>>> SMS <SMS >> wrote

>> Happy now? This is getting boring. You will never convince me that
>> you and any other person who follows religious dietary restrictions
>> are of sane mind and body. And nothing short of a scientifically
>> conducted poll would convince us that kosher products do/don't
>> sell better among non-koshers because they're kosher.

> To an extent you are right - in this newsgroup we are just speculating as
> to why. We don't know for sure if it is people who keep kosher, believe
> kosher is purer or tastes better, have food allergies, keep halal, etc.

Or even whether they even consider whether its got a kosher label on it or not.

> But, it doesn't matter.

Corse it matters, particularly if they dont even check whether its got a kosher label or not.

> What matters is that the manufacturers believe that
> getting a kosher designation increases their sales

You dont even know that. Campbells clearly doesnt believe
that if they really do only have one item with a kosher label.

> and that the resulting profits more than offset the cost of getting that designation.

And that in spades.

> If getting the designation didn't, companies other than those intentionally serving
> the kosher market, like Hebrew National and Empire, would not bother with it.

Or the cost of the kosher certification is a trivial part of their total costs,
so they just take the easy way out and get it when it doesnt require any
fundamental change in the way the product is produced etc.

> After all profit is profit.

But it may not be feasible to work out just what value the kosher label has in terms of sales.

>>> Since the cost of certification is in the thousands of a cent per unit sold,

>> More exaggeration to support your claim, even if the differenmce
>> between 1/1000th of a cent and $.01 is still less than $.01.