George wrote:

> Its to maximize the amount of product that can be shipped/stored etc in
> a given volume. High fuel prices cause a lot of rethinking. I walked by
> the liquid detergent aisle the other day and they had some significant
> signage declaring everything is now 2x concentrated. Costs a lot of
> money to ship watered down detergent so now they are leaving half the
> water out.

Weight is the major factor in shipping costs, not volume. I have been buying
my household goods lately from a health and wellness company that ships
concentrated products so cut down on shipping costs. They send jugs of
concentrated products and applicators so you can dilute them for use at home.