Gregory Morrow wrote:
> So Schlitz beer has been re - introduced (did it ever actually go away?)...
>
> It's in bottles and runs about $6.50 for a six pack here in Chicawgo. I
> succumbed, I bought several for our 4th of July cook - out.
>
> When I was a kid it was a cheap beer for old guys. Now it's being touted
> for it's "retro - chic" aspect...big displays in some of the likker stores,
> advertising, etc.
>
> Whoulda thunk it...maybe next they'll be reviving Studebaker or some other
> long - lost brand names.
>
>

A lot of the old beer brands were retained and sold in very limited
regions. Hamms and Schlitz and Olympia are some brands that I can think
of like this. I think they are being test marketed in broader markets
now to try and regain some of the market lost to the microbrews.

I bought some Hamms a couple weeks ago. I fondly remember the Hamms Beer
Bear commercials from my childhood ("From the land of sky blue
waters...."), but of course it had pretty much disappeared from the
market (at least where I lived) by the time I got old enough to drink.
To be honest, I probably won't ever buy anymore. It was pretty
tasteless. Very bland and weak. But it was cheap! You can get two
12-packs for the price of one 6-pack of the trendy stuff.