In article >,
"Ted Mittelstaedt" > wrote:

> The easy solution to that is to OEM to another company that is
> already in the distribution chain and has all the relationships
> built. The obvious one would be Kraft foods since they already make
> and sell Sure-Jell. And you would start with lids that would fit
> regular Mason jars, since that is an obvious commodity item, and you
> can advertise your name on them. Also, a bundle of a box of powdered
> pectin with, say, 5 lids in it would make logical sense.
>
> In addition, Jardin is already operating in the pectin market, with
> their Ball pectin. It would make sense for Kraft to retaliate by
> entering the lid/ring and possibly jar market.
>
> What it comes down to I think is will people pay extra for the jars
> and lids to say Ball or Kerr on them?
>
> Ted

Had I known that Kraft made Sure-Jell, I'd not have bought any. Thanks
for pointing that out. While representing the company as a friend of
the consumer, Kraft has consistently lobbied against most, if not all,
legislation aimed at protecting the food supply and food safety. I
would therefore especially not trust Kraft to make safe products for
home food preservation.

Isabella
--
"I will show you fear in a handful of dust"
-T.S. Eliot