Thread: Paul Newman
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Default Paul Newman

On Sep 27, 7:44*pm, Corey Richardson >
wrote:
> http://news.bbc.co.uk/1/hi/entertainment/7639614.stm
>
> Paul Newman has died.
>
> Does anyone know if the range of Paul Newman salad dressings will
> continue?
>
> Thanks.


Why wouldn't they? It's not like he personally had been mixing up the
salad dressings and pouring them into bottles out back in the
kitchen.
He did base the original "Newmans Own" vinaigrette on the salad
dressing recipe he developed in his own kitchen, but at this point,
it's just his name on the bottles, nothing more. There's absolutely no
reason for the brand to disappear.

Newman and his friend author A.E. Hotchner (Papa Hemingway, King Of
The Hill, Everyone Comes To Elaine’s) started Newman’s Own as a bit of
a lark.

For years, the two men had been making salad dressing and giving it
away as Christmas gifts when they went caroling in their Connecticut
neighbourhood.

They decided to try to market the salad dressing, starting out by
placing it in local shops, and after getting friends to do taste tests
they settled on a single product: an oil-and-vinegar salad dressing.
Newman put his picture on the label, apparently as a joke, and then he
convinced a friend in the grocery business to get the ball rolling by
taking a few thousands cases.

Various grocery consultants and marketing experts were all very happy
to warn Newman that he could only lose money, and lots of it, with his
tiny new business, but Newman’s Own Olive Oil & Vinegar Salad Dressing
made a profit its first year out. The company then grew in leaps and
bounds, and as Newman food fans know, the single salad dressing was
joined by other dressings, spaghetti sauces, salsa and lemonade, among
other products. (We recommend the Newman’s Own grape juice.)

About 15 years ago, Newman’s daughter Nell helped the company branch
out with a new line of organic products that includes organic dog and
cat food.