e2out wrote:
> IS drinkability?!?
>
>

Company chairman August Busch III defines the essence of drinkability
as, "'I want the next beer!'"

"You stop drinking because you know it's time to stop but you don't
want to: That's drinkability," he said.

Busch tests his product daily to ensure that the drinkability
standard is being met. "We've been tasting these beers for 50 years,"
he said. "If we can't sit down and drink three or four of them, then
it's not right."