Ed Pawlowski wrote:
>
> "The company, maker of Frosted Flakes, Cheez-Its and Eggo waffles, did not
> disclose terms of the deal. It said it did not purchase any other assets of
> the company"

The article says they bought the trademarks and recipes.
But did they purchase the molds or dies used to make the
famous white and pink animal cookies? Without those,
the cookies won't be the same. ;-(

On the other hand, if someone legally obtained those,
they'd be in a position to exact a very rich price for
them.