the aluminum beer can

http://www.packagingdigest.com/article/CA6631425.html

MillerCoors today celebrates the 50th anniversary of the seamless and
recyclable aluminum can. After several years in development, the first can
was introduced for use at the Coors Golden brewery on Jan. 22, 1959. This
invention revolutionized the beer and consumer packaged goods industry and
spurred recycling efforts nationwide. MillerCoors continues that commitment
to innovation and sustainable development today.

"We are proud to be a part of history and the recycling revolution that
resulted from this innovative aluminum can invention. Today, as MillerCoors,
innovation continues to drive our people and our business. And, true to our
legacy, we will do it the right way by being a good corporate citizen and
steward of our environment," Pete Coors, chairman of MillerCoors, said.

In 1957, William K. Coors (Bill), who at the time was president of Adolph
Coors Company, began researching with his staff engineers, the feasibility
of a recyclable aluminum container for beer. At the time, beer was packaged
in tin containers that not only gave beer an aftertaste, but also resulted
in an environmental issue due to waste. Aluminum allowed the company to
deliver fresher tasting beer to consumers without needing pasteurization and
was 100 percent recyclable