On Thu, 12 Feb 2009 17:09:31 -0700, Arri London >
wrote:

>
>
>Chemiker wrote:
>>
>> On Wed, 11 Feb 2009 12:38:55 -0700, Pennyaline
>> > wrote:
>>
>> > I don't care when they go on and on about how much
>> >money is invested in R&D, because it pales by comparison to how much the
>> >CEO takes home.
>>
>> I think you might have a decimal point error in their somewhere. FE:
>> Hank McKinnell is CEO of Pfizer. Regardless of which figure you use
>> for his comp., including the $83 Million one-time retirement
>> package, the number is small compared to the Research and Development
>> expense each year. For 2007, the last audited annual report for
>> Pfizer, R&D accounted for 8.08 BILLION dollars. This is $8,080
>> Million, a tad more than CEO McKinnel makes, I think.
>>
>> Alex
>
>
>And what was their advertising budget for that year?

Depends on whit you call "advertising". What we think of under
that term is consolidated with related other expenses in an
annual report. There is usually a line that consolidates all
expenses related to marketing, including salaries, consulting,
marketing contractors, and, within the rules of GAAP,
expenses related to actual sales.

Not that it matters a lot. I was responding to a comparison
of CEO compensation and R&D expense. You are welcome
to download the annuall report of (pick your own company)
and look at the financials (not the balance sheet, which is
assets/liabilities), including unaudited recent quarterly
reports. Go for it. Test your assumptions.

Alex, not for hire.