Phil--c wrote:
>
> 28/05/2009 12:35:00 PM
> IT is a new experience in shared eating that the beef industry is hoping
> will generate new excitement in restaurants across Australia.
>
> Known as the Tomahawk, it is one of the largest rib eye steaks in
> Australia, weighing from 1.3 to 2.5kg, and takes its name from the 30cm
> of rib bone that is left on the meat while cooking.
>
> According to Meat and Livestock Australia business development manager
> Bill Lindsay - who co-hosted 87 of Adelaide's finest chefs and food
> media at the lunch launch - the steak is designed to be brought to the
> table, then carved and shared between four to six people.
>
> "We hope that chefs will take it up as a piece of theatre and some fun
> in their restaurants," Mr Lindsay said.
>
> "Because it is a new concept, consumers should ask their butchers and
> restaurants to order the special cut. It would make a great conversation
> piece for a dinner with friends."
>
> Lachlan Bowtell, MLA's marketing manager for trade, said it was a case
> of tackling the current economic climate head on. "With the Australian
> food-service sector experiencing a bit of a downturn due to the global
> economic crisis we are taking the bull by the horns (or the ribs) and
> adding some excitement to the beef scene.
>
> "We already have a firm commitment from several South Australian outlets
> looking to menu the item, along with wholesaler support. We are also
> talking to a number of processors to get the specification in the boning
> room changed to accommodate the increased bone length, and so far we
> have received some real encouragement by two processors in particular.
>
> "So in these times of 'a selling down' attitude in food service, we have
> done the opposite with a novelty steak giving the customer what they
> want - nutritious, delicious beef coupled with a unique experience."
>
> http://fw.farmonline.com.au/news/sta...e/1525775.aspx
> with photo of the cut
Interesting article and photograph. But, it looks like the 'chef'
overcooked the steak in the photo. What a way to ruin an otherwise
perfectly good stead !
Sky, ever the carnivore
--
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