sf > wrote in news:ehe6b5ppda1shekhh5rt50sauiligvuvf2@
4ax.com:
>
> Looking at one of my cooking magazines and came across an ad for King
> Arthur Flour. It both perplexed and amused me. The ad says....
>
> unbleached
> white whole wheat
> flour
>
> HUH? Whazzat mean? Sounds like something for everyone.
>
http://www.kingarthurflour.com/