On Fri, 18 Sep 2009 00:59:17 -0700, sf > wrote:

>
>Looking at one of my cooking magazines and came across an ad for King
>Arthur Flour. It both perplexed and amused me. The ad says....
>
>unbleached
>white whole wheat
>flour
>
>HUH? Whazzat mean? Sounds like something for everyone.

Since people have been brainwashed to think white is best, all millers
and bakers, not just King Arthur, have been working to produce whole
wheat flours whose products are indistinguishable (they hope) from
white flour.

Sarah Lee has products labeled as whole-grain white.

- Mark