"Mark A.Meggs" > wrote in message
...
> On Fri, 18 Sep 2009 00:59:17 -0700, sf > wrote:
>
>>
>>Looking at one of my cooking magazines and came across an ad for King
>>Arthur Flour. It both perplexed and amused me. The ad says....
>>
>>unbleached
>>white whole wheat
>>flour
>>
>>HUH? Whazzat mean? Sounds like something for everyone.
>
> Since people have been brainwashed to think white is best, all millers
> and bakers, not just King Arthur, have been working to produce whole
> wheat flours whose products are indistinguishable (they hope) from
> white flour.
>
> Sarah Lee has products labeled as whole-grain white.
>
> - Mark

The millers and bakers have nothing to do with the grain being white.
Janet