So now it's Vons. Last night there were thousands of yellow tagged items.
All advertising "reduced pricing." OK, let's have a look

Chock full of nuts coffee - last week regular price - 4.65 New low price -
6.75
Ling Ling pot stickers - last week regular price 9.99 New low price -
11.99
Friskies canned cat food - last week regular price .50 a can New low price
..65 a can
Bertolli pasta sauce - last week 3.65 regular price New low price 4.25

Massive increase in prices masquerading as new lower prices. And they think
nobody notices.