Dan Abel wrote:

>>> the whole thing looking to a larger reader base after the re-launch.
>> Magazines of all types are fighting for the life. Shutting down to start
>> over makes no sense.
>
> I agree, but then again, whoever thinks it has to make sense? Coke
> dropped their old Coke and brought out a new one. They said the old one
> was dead and was gone for good. Then they brought it back.


That was an interesting marketing phenomenon. In an effort to boost
sales in a business where gaining a small increase in the market can
reap huge profits, they aimed at a piece of the market from their major
rival, Pepsi. They went around and did blind taste tests to come up with
a more popular taste, and people picked the one that tasted more like
Pepsi. So they called that New Coke. All of a sudden, people insisted
that they preferred the old Coke, so they resurrected it as Classic and
sales rose. Strange.