> Come to think of it, maybe those who are trying to find a marketing
> angle for heicha should think of emphasizing the Central Asian aspect
> of the tea. *There's lots of Chinese tea sloshing around the world -
> maybe consumers would be intrigued by a different kind of exoticism.

I think the marketing angle is to latch onto the Puer craze, and get
puer people into collecting and storing Hunan compressed teas. This
will probably the next trend in China; and then the trend continued in
the rest of Asia and the West.

The prices they are asking for Hunan brick/cake teas are comparable to
those of Puer.