I thought there were several vendors talking about the name, not just
one. Anyway if there are several, i continue thinking of a brand or
distinguishing something in the package that says this is a paticular
kind of tea, not just a name. so they should join in an organization
of vendors or another more institutional that after finding the name
and using it in group, consider making a long term marketing action.
like you have been writing here about yunnan puer, champanges, etc.
and it's made with wine, cheese and local food, at least in europe,
don't know in the usa.

kind regards,
bonifacio barrio hijosa
http://worldoftea.iespana.es/

On Dec 21, 4:15*pm, niisonge > wrote:
> > Sorry, did I miss something? *Are we talking only about *Hunan* heicha?
>
> No, it's the general term "hei cha" and it's category name. But the
> guy I was talking to is from Hunan. So I thought since they're
> marketing Hunan heicha, perhaps like Yunnan Puer, it would be a good
> idea to find a suitable local name to market the teas under. But that
> may only partly work. Still doesn't solve the problem of which
> category to put the tea under, as on vendor websites.