On 2010-03-19, sf wrote:

> On Fri, 19 Mar 2010 10:20:18 +0000, Adam Funk >
> wrote:
>
>> On 2010-03-18, sf wrote:
>>
>> > On Thu, 18 Mar 2010 21:17:10 +0000, Adam Funk >
>> > wrote:
>> >
>> >> I finally got a tube of "Taste No 5 Umami Paste" from Waitrose (UK
>> >> supermarket).
>> >
>> > How much did this set you back?
>>
>> £2.99.
>
> £2.99 = about $4.50 USD. Pricey!

Yes, but I had to try it at least once out of curiosity. In terms of
the sparse application it's not too bad (but pricier than the other
tasty spreads in tubes I've encountered).


>> >> Ingredients: "Tomato purée, garlic, anchovy paste (anchovies, salt,
>> >> sunflower oil), black olive, balsamic vinegar, porcini mushrooms,
>> >> parmesan cheese, olive oil, vinegar, sugar salt" (i.e., no MSG as such
>> >> but plenty of natural sources of glutamates[1]); "Produced in Italy
>> >> for Easy Tasty Magic by Gia SPA".
>> >>
>> > It has to taste better than Marmite and Vegemite, but why call a
>> > tomato based product Umami? Just shows what a fad umami is now to
>> > quantify something like that.

Unlike this stuff, Marmite & Vegemite are quite bitter (as well as
umami).


>> Probably. (ITYM "qualify".)
>
> I wrote what I meant to write: quantify. I should have added a couple
> of extra words to the sentence. "It just shows what a fad umami is
> now to quantify something like that" referring to the tomato based
> product. IOW, the product sounds delicious but I object to the name.

Well, they are definitely jumping on the "umami bandwagon".


--
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of the nation. (David Sarnoff, CEO of RCA, 1939; in Stoll 1995)