"Janet Baraclough" > wrote in message
...
>
>> > On 2010-03-26, Janet Bostwick > wrote:
>> >> I recommend reading this article. The idea is something many of us
>> >> want --
>> >> getting local produce, locally. Can/Will Walmart help? Read article.
>> >> http://tinyurl.com/yfafwsm
>
> In the UK, Walmart trades as ASDA. ASDA has been promoting local
> produce and
> the "Know your farmer know your food" policy for a considerable time
> here. It's been a huge success.
>
>
> http://www.talkingretail.com/news/in...-for-asda.html
>
> <quote>
>
> "Local food sales in Asda have rocketed by 41% over the last year in
> its stores in England and Wales.
> Asda stores in Scotland and Northern Ireland has also shown a "marked
> increase" in sales, with 29% increase in sales.
> Asda currently has over 6,500 local lines on its shelves across the UK
> and has recently invested over £80,000 in researching its customers'
> views on local food.
> Caroline Burgess, Asda's customer planning manager for emerging markets,
> believes the success of the local range is down to its 'hub' system and
> a willingness to listen to customers.
> She said: "41% growth in the last twelve months in England and Wales is
> a phenomenal result and means that local is now as big as more
> established areas of the business, such as fish.
> "Asda's hub system has been in place since 2002 and we have nine hubs
> working in fourteen regions across the UK working directly with local
> suppliers to guide them through the Asda accreditation process and act
> as a single distribution point, saving on average three million food
> miles a year.Some of the current local products in stores outsell more
> established national brands. <end quote>
>
>
> Janet
That's wonderful to hear. Thanks for the info.
Janet