"Ian Hoare" > wrote in message
...
>
> I can't speak to the sophistication or lack of it of American consumers,
but
> I do know that in the UK they were able to move from a wholesale abuse to
a
> respect of wine names. Wine consumption has increased steadily. I can't
> believe that this wouldn't happen in the States.

"No one ever went broke underestimating the intelligence of the American
public." -- H. L. Mencken.