>>Wine should be easy. But for most, it's not. WHY?>>>

Because the whole wine thing has been usurped by the high minded and given us
such phrases "a taste of apricots with the lingering smell of apples on a
spring day, finishing with the lightness of wood chips".

This is not so simple as
>>>>>... learn to distinguish among fair wines and good wines and
great wines.>>>

Then again, part of the wine problem is that you do spend a fair amount of
money on a wine, even at your 10-18USD range you take the chance on a wine that
is less than you had wanted (hoped). Add that to the fact that when you do find
a wine you like, it is not so easy to allways find that wine again. I mean if
you like XX beer you just go and buy another six pack. But if you like XX wine
you may have a harder time finding it than just popping in the store and buying
it. Or perhaps it was only that one year's vintage.