jack wrote:
> notbob wrote:
>> jack > wrote:
>
>>> What's Snap-On?
>
>> It's a US tool vendor that, like Apple, is better at marketing than
>> actual technical innovation/expertise.
>
> Ah, thanks. Are they the 'We know what looks 'shiny' and what
> people buy, actual usability notwithstanding type'? If yes, then I'd call
> them people experts.

Ask a full time career mechanic like my Dad and son-in-law. Most career
mechanics prefer SnapOn and/or Mac because the tools are better than are
available elsewhere no matter the plentiful commercials for Craftsman.
That they deliver to mechanic shops is an added benefit but not enough
to make up if their products were not better.

In that sense comparing to Apple works well. Try doing a technical
comparison between the Apple and PC of any era. There's no comparison.
The reason PCs are more popular is the price and the lack of technical
knowledge by most people. PCs are the MacDonalds of the computer realm.

Foodies tend to be unimpressed with MacDonalds for the same reasons that
mechanics tend to be unimpressed with Harbor Freight Tools for the same
reason geeks tend to be unimpressed with PCs. SnapOn is the Cray or
Whole Foods.