jack wrote:
> On Wed, 29 Sep 2010 16:48:17 +0000, notbob wrote:
>
>> On 2010-09-29, jack > wrote:
>>
>>> What's Snap-On?
>> It's a US tool vendor that, like Apple, is better at marketing than
>> actual technical innovation/expertise.
>>
> Ah, thanks. Are they the 'We know what looks 'shiny' and what
> people buy, actual usability notwithstanding type'? If yes, then I'd call
> them people experts.
>
> -j
>


Snap-on and Mac both seem to me to have the marketing strategy: "If we
put big, big signs at race tracks and sponsor the cars of successful
drivers with our huge logos on the doors, the shade tree mechanic
will think we are exceptional and buy our products."

And: "We will hire salesmen to drive around to every repair garage in
the state so that if Joe Schmo has lost a tool he may buy a ton-o-stuff
while the truck is there, saving him a trip to a supplier's store."

It works.

gloria p