On Thu, 16 Dec 2010 07:08:34 -0800 (PST), Kalmia wrote:

> On Dec 15, 6:37*pm, Sqwertz > wrote:
.....
>> Sincerely,
>>
>> Pilar
>> Sara Lee Consumer Affairs Representative
>
> Why did they waste the postage?

This was just one click for them. I'm sure they have about 3 form
letters they send out. "Pilar" is probably an algorithm rather
than an actual person.

I used to be the email administrator for many different companies
and almost all of them have fictitious "people" working in their
customer service or support/service departments. Usually the names
would refer back to the type of service or product being provided,
or the nature of the email (complaint, sales, marketing,
employment, etc...).

For example, If I send a complaint or if I'm commenting about hot
dogs, it might be answered by "Pilar". But if I send a compliment,
it might be answered by "Gladys". It's very common practice.
Often I got to make up the names. You would put hidden meanings in
the names to make them easy to remember. For example: An upright
hot dog is a pillar.

Another common trick is to randomize fictitious responders names in
customer service, support/service departments to make it appear as
if you are a large, busy company or corporation with many employees
when in fact you have very few employees, if any.

-sw