On Sat, 18 Dec 2010 08:46:42 -0500, Boron Elgar wrote:

> And I admit that as someone who has worked in marketing for 35 years,
> I always hesitate when a company such as KA seems to give to the
> review edge to the product they sell In this case, SAF over
> Fleischmann's).

SAF/Red Star (owned by Lesaffre) is the "Official Yeast of KA's
Test Kitchen". They get free yeast, and significant profit when
they sell it and promote it through the KA site.

-sw