> > They opened a TJ's where I live in Greenville, SC about a month ago.
> > I went once right before Thanksgiving and picked up some stuffed
> > flounder and a Pumpkin cheesecake. *I'm not sure how much sense it
> > made to put the store about a half mile from a Whole Foods store,
> > which is much larger than the Trader Joes.
>
> Same reason Burger King is across the street from McDonalds.

It reminds me of when I was in radio and I would have to play
commercials for McDonalds and Burger King in the same commercial
block. We could never play them back to back, just like we were not
allowed to play car ads back to back.