As an Aussie homebrewer I thought I'd put in my ten cents.

From my limited travelling experience I have noticed that Fosters seems to
be more heavily marketed overseas (particularly in Asian countries) than it
is here in Australia, the biggest exception to this would have to be the F1
Grand Prix, known as the Fosters Australian Grand Prix. At this event in
Melbourne, unless you are in a corporate box Fosters is the ONLY beer you
can buy (Fosters draught and Fosters Light) - **side note - I'm pretty sure
that fosters light is the same beer as fosters draught just with extra water
added after the fermentation**. Fosters is not a good beer but thier
marketing has been very successful, if you were to ask any Melbournite to
name A few brands of beer most of them would probably respond Victoria
Bitter (VB), Fosters and Carlton Draught. All of these beers are basically
the same, they are golden in colour, pour with a nice head but taste very
very plain, in other words they look good and taste ordinary.

The people who drink these beers (which covers most of the Melbourne beer
drinking population) as a general rule do not appreciate or savor the
flavor, they just drink them for the sake of drinking them - peer pressure;
again, this goes to show that the marketing is working. I suspect that this
is probably the case all over the world.

Some of my friends who still drink this stuff always complain to me that my
homebrew has a 'funny taste', when I explain to them that taste is hops and
that that is beer is supposed to be that way they usually go on drinking
thier VB or Carlton Draught and try to convince me that my beer is either
off or that 'it's just not beer'. That's fine by me, it leaves more
homebrew for those of us who enjoy it.