Bizarre new packaging concept
I think we are all familiar with the sleezy practice of manufacturers
reducing the content of standard packing. A 1lb bag of coffee is now 12
oz, 16 oz cans are now 14 oz etc. To tweak our noses there is often a
condescending spin campaign about how it will help our budget or that
they figured out a way to fluff up the contents so it is just as good as
the previous full measure.
I was in the market yesterday and they just happened to be restocking
the shelf with one brand of egg noodles so they caught my eye. One brand
that has been around forever is "Pennsylvania Dutch". Like other sleezy
manufacturers their 16 oz bag had shrunk to 12 ounces. These bags had a
large blue triangle with very large white printing proclaiming "1 POUND,
23% more than competitors' 12 oz. size".
Is this the start of a trend?
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