FoodBanter.com - View Single Post

On Sat, 08 Nov 2003 15:15:26 GMT, (Curly
Sue) wrote:

>On Sat, 08 Nov 2003 03:34:39 GMT, Sheryl Rosen
> wrote:
>
>>in article , modom at
wrote on 11/7/03 9:48 PM:
><snip>
>>> But I have to admit my favorite eatery name (tonight at least) has to
>>> be the moniker for Gordon Matta Clark's 1970s artists' coop kitchen in
>>> NYC: Food.
>>>
>>
>>Now this is something I've been thinking about posting here, but haven'thad
>>the opportunity until now.
>>
>>I do not care for this new trend of naming restaurants, stores, etc one word
>>names.
>>
>>There is a restaurant nearby me called "Wish". Silly.
>>
>>I have heard of many new, trendy restaurants in NYC, especially, being named
>>with one-word names. Here's a samplling from "Citysearch.com"
>>
>>Mix March Hunters Jane
>>Veritas Icon Punch Taste Deborah
>>Sage Alias Relish Village Clove
>>Zoe Anytime Craft First Prune Town Josephina
>>WD-50 Pop Thalia Inside Jefferson Compass
>>Merge Pfiff Amuse Thom Elmo Butter No.9
>>Choice Nikki Eugene Charlotte Demi Public
>>Island
>>
>>
>>Enough!!!! (there's probably a restaurant named "Enough" somewhere, too, if
>>not, yet, there will be, soon).
>>
>>When did this trend start?
>
>Probably with "Eats." :>
>
>>Does anyone agree it's pretentious?
>
>Not necessarily. Mario Batali has (or had) several one-word-name
>restaurants: Po (not only one word, but only two letters!), Babbo,
>Lupa, Esce. Then there's Lutec and Aureole.
>
>>It's one thing to name a restaurant "Elmo's". One would assume either the
>>chef or the owner were named "Elmo". It makes sense. It's like saying
>>"Elmo's restaurant", only the "restaurant" part is understood. That's cool.
>>That works. It's descriptive. But the restaurant is just called "Elmo".
>>Like it's a person. Strikes me as pretentious with a capital P.
>
>Some of the high end restaurants in NYC do have one name, eg. "Daniel"
>and "Bouley"
>
>>And really, who would want to eat at a restaurant named "PRUNE"? Or "Pfiff"?
>>
>>I am obviously not up on what's hip, chic and trendy, thankfully, because I
>>think the new naming style is goofy and silly.
>
>Those are all fairly established restaurants, I don't think one word
>per se is a new trend.
>
>OTOH, some of the examples you gave do sound odd as a name for a
>restaurant ("Butter"? "Town"? "Public"? "Merge"?). But others are
>nice, eg "Sage." I don't know why they strike me differently :>
>
>
>>Your bakery should be called "Michael's European Bakery". Because that's
>>what it is. It says everything the name of a business needs to say: "This
>>is a bakery. We sell baked goods like those found in Europe. Michael owns
>>it." And when you branch out into soup and sandwiches, add the words "and
>>Deli" to the sign!!!
>>
>>Voila!
>>
>>One logically named bakery.
>
>Whimsey can be nice. There is a bakery around here called "Himalaya
>Joy Bakery" It's a nice, conventional restaurant, no Himalayan
>treats, run by women who are in a cult.

Run by women who are in a cult? That's intriguing. What sort of
baked goods do they produce?

......Alan.

--
Curiosity killed the cat -
lack of it is killing mankind.