The naysayers on this site have mostly (and in immature fashion) not tried it. I first read about it recently in the New York Times "Food and Drink" issue, in the "Culture" section wherein they say, "1811: In the early 19th century, people ate 'dinner' at midday and a lighter 'supper' in the evening. Breakfast consisted mainly of leftovers, and it was served cold so as to not require a fire. Among the delicacies: a picked-over carcass, fruit pie and — a precursor to Corn Pops — stale popcorn in milk."

So, I, not a fan of breakfast cereals, tried it topped with sweetener. It is delicious! The saltiness of the popcorn with whatever sweetening agent you prefer gives it a nice savory-sweet contrast. The popcorn, as all know, does shrink, but doesn't shrivel up as I expected. Try this (and other new ventures) before passing judgment.