Peter Aitken > wrote:

> This goes counter to common sense. Aren't low prices primarily a way to
> attract new customers? And if someone is already a loyal customer why would
> the store give up profit on them? They already shop at the store regularly.

True, but in a competitive area with lots of grocery stores, it
is also important to motivate anyone who's a regular shopper
at store X from checking out story Y.