On 2013-05-18 14:34:50 +0000, Pico Rico said:

> The restaurant was already getting bad reviews, so they had nothing to
> loose and probably couldn't "un do" their bad reviews, given the nature
> of this "reality" show. Might as well go for broke.

That's kind of the model for the show. Restaurants (and
owners/operators) get scathing reviews, and are losing money. Then
Ramsey fixes their problems, re-introduces them to their community, and
they are an unbridled success.

Usually the "going for broke" aspect isn't about showing the world you
don't care what your dining public thinks of your cooking. I don't
think that's a winning approach to marketing.

It certainly doesn't always take, but it's surprising how a little
education--with a committed restaurateur--can turn things around.
Frequently firing a lazy cook or trimming the menu down by a hundred
items.

Even better: *Convincing* them that fresh ingredients cooked to order
will be substantially more *profitable* than frozen foods micro'd.
Some think they are "saving money" this way and it almost makes sense
if you take the eating aspect out of the calculation.