On Sun, 19 May 2013 11:45:36 +0100, "Ophelia"
> wrote:

> So, are they still open and selling well?

They are marketing to a certain demographic and are doing well within
it. The problem is that they've limited themselves to a market that's
too narrow (ages 18-22)... it's the same problem as before - just a
different set of customers.

Automobile manufacturers are smart. They introduce their cars at low
prices with basic features . As that customer base matures, it wants
and can afford more bells & whistles, so they're added. Then a newer
model backfills at the beginner level. Abercrombie & Fitch needs to
take a long, hard look at that business model and learn. You don't
throw loyal customers away, you accommodate their maturing tastes.
http://en.wikipedia.org/wiki/History...mbie_%26_Fitch

--
Food is an important part of a balanced diet.