"sf" > wrote in message
...
> On Sun, 19 May 2013 11:45:36 +0100, "Ophelia"
> > wrote:
>
>> So, are they still open and selling well?
>
> They are marketing to a certain demographic and are doing well within
> it. The problem is that they've limited themselves to a market that's
> too narrow (ages 18-22)... it's the same problem as before - just a
> different set of customers.
>
> Automobile manufacturers are smart. They introduce their cars at low
> prices with basic features . As that customer base matures, it wants
> and can afford more bells & whistles, so they're added. Then a newer
> model backfills at the beginner level. Abercrombie & Fitch needs to
> take a long, hard look at that business model and learn. You don't
> throw loyal customers away, you accommodate their maturing tastes.
> http://en.wikipedia.org/wiki/History...mbie_%26_Fitch

Sounds crazy to me.

--
--
http://www.helpforheroes.org.uk/shop/