On 2014-02-11 04:00:10 +0000, Ed Pawlowski said:

> On 2/10/2014 5:16 PM, gtr wrote:
>
>> No, many of us are punishing the unnecessary politicization of a
>> fast-food chain. We didn't do it--their CEO did it, is proud of it, and
>> is delighted things have gone as they have. Nobody's getting
>> punished--everybody's happy.
>
> I guess so. They get plenty of free publicity thanks to the
> protesters. Name recognition is important.

Works both ways: For many it's important to avoid.