On 2014-03-01 11:31 AM, Janet Bostwick wrote:

>
> Besides which, white or wheat has been diner speak since the 1930s at
> least. You're not going to change it now.
>

Since the 1930's? Maybe it was different here, but it seems to me that
the term "whole wheat" has replaced "brown bread". I checked with my
wife and her recollection was that it was typically marketed at brown
bread up to the 1980s, by which time brown bread became much more
popular and they started various degrees of whole wheat and whole grain.