Ikea will soon serve vegetarian and chicken versions of its Swedish meatballs
On 2014-04-23 19:42:51 +0000, Travis McGee said:
> latimes.com/food/dailydish/la-dd-ikea-vegetarian-chicken-meatballs-20140423,0,7144538.story
>
> latimes.com
> Ikea will soon serve vegetarian and chicken versions of its Swedish meatballs
>
> By Jenn Harris
>
> 10:42 AM PDT, April 23, 2014
>
> In an effort to become more sustainable, Ikea has announced it will
> look into greener meatballs. The store known for its
> assemble-it-yourself furniture wants to give its most popular menu
> item, the Swedish meatballs, less of a carbon footprint.
>
> The brand is developing new chicken and vegetarian versions of the
> meatballs, but fans will still be able to order the original meatballs,
> traditionally served with potatoes, cream sauce and Lingonberry jam.
>
> "IKEA is a responsible company and we believe that we can play an
> important role in the move toward a more sustainable society," said the
> company in a release.
>
> In its 2013 sustainability report, Ikea said its CO2 emissions related
> to food sold and served at Ikea totaled 600,000 metric tons. They are
> hoping the new meatballs will lessen that number substantially.
>
> "This improves customer choice and should result in a lower carbon
> footprint than traditional meatballs," reads the report.
>
> The new meatballs should appear on the menu in 2015. We reached out to
> Ikea, but a spokesperson for the company said they have no additional
> details to add at this time.
Ikea meatballs were implicated in the tainted / adulterated meat
scandal that rocked Europe a few years back as containing donkey meat.
I wouldn't mind eating donkey meat, if I knew that I was, and that it
was from a clean animal.
As it stands, I wouldn't eat them again. One incident of tainting is
enough to taint my perception of a food brand for good.
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