<http://www.rwjf.org/en/about-rwjf/newsroom/newsroom-content/2014/09/foodindustryleadersfindingwaystohelpsolvenationsob esityepidemic.html>

"Sixteen major food and beverage companies acting together as part of
the Healthy Weight Commitment Foundation (HWCF) sold 6.4 trillion fewer
calories in the United States in 2012 than they did in 2007, according to
a study published today in the American Journal of Preventive Medicine."

[...]

"To evaluate the HWCF's calorie-reduction pledge, researchers determined
which individual products were included as part of the pledge and tracked
sales of those products over time. To calculate the number of calories
purchased by families with children, researchers attributed individual
products to the HWCF companies; food and beverage companies that were
not part of the HWCF; or private label, store brand, or generic products
that retailers control; and tracked purchases of those products over
time. All data used were publicly or commercially available."

and the 16 companies a

Bumble Bee Foods, LLC
Campbell Soup Company
ConAgra Foods (includes Ralston Foods)
General Mills, Inc.
Hillshire Brands (previously Sara Lee Corporation)
Kellogg Company
Kraft Foods Group/Mondelez
Mars, Incorporated
McCormick & Company, Inc.
Nestlé USA
PepsiCo, Inc.
Post Foods
The Coca-Cola Company
The Hershey Company
The J.M. Smucker Company
Unilever


I don't know about you but I smell something fishy. I'm not the only
one (from a comment in The American Journal of Preventive Medicine):

"In 2010, a total of 16 major multinational food manufacturers pledged,
as part of the corporate-based Healthy Weight Commitment Foundation
(HWCF), to reduce their annual U.S. food and beverage calories sold by
1.5 trillion by 2015. Several aspects of the pledge were unusual. First,
the pledge was calculated not based on only future sales after 2010,
but also on a retrospective comparison to 2008. Second, the target was
simply total calories, without consideration of ingredients, processing,
obesogenicity, or other health effects of the products sold. Third,
the true motivation was doubted, as this target could be difficult to
achieve without reductions in product sales, and why would for-profit,
highly competitive corporate giants such as General Mills, Kellogg,
Unilever, Kraft, Nestle, PepsiCo, and Coca-Cola actively aim to reduce
sales? Nonetheless, the HWCF pledge was announced with fanfare and
supported by key advocacy groups including Partnership for a Healthier
America and the First Lady's Let's Move! campaign."

[...]

"This first report provided a useful overview of crude calorie sales
across these categories in 2007-2012. However, it did not evaluate
pre-pledge trends or expected changes in calorie sales absent of the
HWCF pledge. Furthermore, it did not account for the U.S. Great Recession
(2007-2009) or changes in U.S. sociodemographics or global food prices,
which could each influence sales across these product lines. "

[...]

"These findings provide objective evidence that pre-pledge trends and
other secular changes fully explain the observed calorie reduction
in HWCF brand sales between 2008 and 2012. Given that declines from
HWCF brands were less than expected, and from non-HWCF brands and PLs,
greater than expected, these results suggest that HWCF companies might
even have been actively working to minimize their losses in market share
and offset the existing secular trends."

There's more good stuff here but I'll stop now before the FBI comes for
me.

Why the Robert Wood Johnson Foundation tries so hard to cover for these
companies escapes me, other than I suppose RWJF holds a lot of their
stock in its portfolio.