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The Idaho agribusiness continues to get blowback over the Innate line
of spuds.

By ZACH KYLE

ovember 15, 2014

The J.R. Simplot Co.'s freshly approved genetically modified potato is
not being welcomed by one of the company's oldest business partners.

McDonald's, the world's largest fast-food company and a longtime buyer
of Simplot potatoes for french fries, says it doesn't plan to buy
Simplot's latest genetically modified organism, the Innate potato.

"McDonald's USA does not source GMO potatoes, nor do we have current
plans to change our sourcing practices," the company said in a
statement.

The Innate line of potatoes received federal approval Nov. 7 to go to
market. The potatoes have fewer sugars than conventional potatoes and
less asparagine, which has the potential to become a carcinogen -
acrylamide - when fried. The modified potato contains only potato
genes, not genes from other organisms. Hence its name, "Innate."

Simplot spokesman Doug Cole didn't address the company's plans to sell
to the fast-food industry or the dehydrated potato industry, which
both have urged growers against planting GMO potatoes. But Cole said
the fresh potato market would embrace Innate.

Consumers will be receptive to the reduced sugars and
carcinogen-causing asparagine, Cole said. Because only 400 test acres
of Innate varieties were planted and harvested this fall, production
can't ramp up until after the 2015 harvest, he said.

Rupert potato grower Duane Grant said he's been told by buyers in the
dehydrated potato industry not to plant the GMO potatoes. He hopes to
line up willing buyers so that he can plant the biotech potatoes and
reap the higher yields that come with their reduced bruising, he said.

This isn't the first time the fast-food industry has resisted GMO
potatoes. More than a decade ago, Monsanto brought its bug-resistant
"New Leaf" line of genetically modified potato to market. Buyers, led
by the fast-food industry, rejected the Monsanto spud, and it was
pulled from production due to lack of business.

Grant said consumers will be more receptive to Innate because it
benefits them, not just growers.

The key for Simplot and for growers, Grant said, will be convincing
the food industry, which is worried about consumer backlash, to trust
the product.

"Brand equity is extremely important to quick-serve restaurants,"
Grant said. "They will avoid conflict whenever possible in order to
protect equity of their brand name."

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