"Joseph Coulter" wrote ...........
>
> Couldn't bring up the article but to be honest there seems to be a point
> of diminishing return on enjoyment at higher price point for me
> at least. I can appreciate expensive wine but can't justify making the
> experience happen and if I do I feel a tad guilty when I think of the
> great QPR wine at half the price that delivers almost the value

This is the exact reason when I was involved in the retail of wine' I
insisted that staff remove any price tags off bottles, and only provide a
priced invoice or sales slip if requested.

This was to ensure that the customer didn't get a larger headache next day
when he/she realised that that $200 bottle he/she was saving had been
consumed in the enthusiasm of the previous night.

An empty bottle has no value - any value lies in remembering the flavour
nuances and recalling the experience with like minded people.

But sometimes, I would rather have the $200 back in my pocket !!