In article >, Midlife > writes:

>I've noticed that there are a couple of moderately priced wine "chain" store
>operations in the US (one is a franchise just starting up) that display
>their wine grouped by style, ie- "crisp, fruity, bold, mellow". The idea is,
>apparently, that many people are daunted by wine selection and the simplest
>way to help them select is to separate wines by how they are going to taste.
>Their shelf cards happen to be very informative as well.... and that's
>important to the strategy.
>
>This idea makes some sense to me, but I wonder how others here view it IF,
>hopefully, they can put themselves in the position of the average US
>consumer who likely has a rather limited knowledge of wine, but is trying to
>learn. That's who these stores are aimed at. Personally I'm disconcerted by
>that layout in a store, but that's because I'm used to separation by region
>and know that many wine varieties exhibit characteristics that share more
>than one of these stores' category labels. It may not be a bad way to
>reach new wine drinkers, but is that too limiting a target

I've been to a few of these (Best Cellars is the chain, the place I bought the
Pannonia wine -Grape Expectations in Tarrytown NY- is another. I don't find it
easy to navigate. I don't always agree with their classifications either!

As to original question, like other I prefer B.
Dale

Dale Williams
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