On 13 Aug 2004 14:27:48 -0700, (Huge Johnson)
wrote:

>Swooper > wrote in message >. ..
>>
>> I have tried a few ways to arrange the displays in my shop over the
>> years, the current method surviving the longest and greeted with the
>> most approval. Wines are in sections according to variety, and
>> displayed in price order. It also helps me spot a browser in the 'top
>> end' of a section, so I can wander over and offer assistance...:>)
>>
>> hooroo....swooper
>
>I don't understand why more shops aren't organized this way. Surveys
>of both core and marginal drinkers show that both groups' first shop
>by varietal, then by price, then by appellation. Why are most shops
>grouped by region, then?
>
>If I want a Chardonnay, I want all my choices together rather than
>having to run around the shop to compare....
>
>/huge
>http://hugejohnsonsworldofwine.blogspot.com

Thanks for the support. I must however place a disclaimer. In an
Australian wine shop, 90% of my sales are local wines, so the imported
section is small, and um,... disorganised...:>). Thus,
Apellation/Regionality not such an issue, as most varietals will have
wines from all regions, in most price points, (mind you, the
proprietors preferences are distinct, with McLaren Vale Shirazes,
Coonawarra and Margaret River Cabs, Hunter Semillions and Eden & Clare
Rieslings having a good presence). Well, if they don't sell, somebody
has to drink them..:>)

hooroo... swooper