On Mon, 13 Apr 2015 12:34:02 -1000, dsi1
> wrote:



>
>Charging for samples is a mickey mouse way of doing business. It implies
>that your customers are scumbags and are not to be trusted.
>

The reason most charge now is many on the tasters are not customers,
just scumbags looking for a freebie.

Most places had some sort of a deal that when you buy, you get a
discount, rebate, or other compensation against what you paid. One
winery in particular that I've been to a couple of times charges a
modest fee for five different tastings. I've seen many people do the
tasting and walk out not spending a penny otherwise.

There is one vineyard I frequent that has a "Cellar Club" you can sign
up for once you buy something. You get tasting for two people on every
visit and you get a 15% discount every time you buy a case