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Ted Rosenberg
 
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The REASON they were rejected is because they had high levels of
VITAMINS added, and Denmark's food agency doesn't believe in added vitamins.

Peanutjake wrote:

> Danish health authorities ban some Kellogg products, saying they could harm children
>
> CHRISTIAN WIENBERG
>
> Associated Press
>
> COPENHAGEN, Denmark - Danish health officials said Wednesday they have banned several
> vitamin-enriched products of U.S. breakfast cereal maker Kellogg, saying they could be harmful if
> eaten regularly.
> The 18 products, which include enriched versions of popular brands already on the Danish market like
> Corn Flakes, Rice Krispies and Special K, were to be launched in Denmark soon.
> "We've turned down applications for a number of enriched products which will have toxic effects in
> the doses Kellogg uses," said Paolo Drotsby of the Danish Veterinary and Food Administration.
> Drotsby said that if eaten regularly, the products could damage children's livers and kidneys, as
> well as the fetuses of pregnant women.
> Kellogg said it was puzzled by the rejection, as many of the products are being sold already in
> several other European countries.
> "We're extremely concerned and mystified, as we never have had such problems with health authorities
> before in Kellogg's history," said John Buckles, managing director for Kellogg in the Nordic region.
> The 18 products include 12 types of cereal brands and six types of snack or breakfast bars. Buckles
> said the European enrichment recipes were slightly different from the ones used in the United
> States, although Kellogg's products are fortified there as well and have been since the 1930s.
> "Our next step is to work with Danish authorities and see if we can come up with a solution. The
> important thing here is for us to work in concert," Buckles said.
> Chris Wermann, a spokesman for Kellogg Europe, added: "We will have further discussions with Danish
> authorities about the importance of vitamins in cereals."
> Meanwhile, Drotsby said Kellogg could apply again if the company removes or reduces the doses of the
> vitamins and minerals in question.
> The rejection was delivered to Kellogg last month after a government laboratory conducted a
> scientific examination of the ingredient lists provided by the company, Drotsby said.
> Kellogg Co., based in Battle Creek, Mich., operates in 160 countries. Its shares rose a penny to
> $41.11 in early afternoon trading on the New York Stock Exchange.
>
>
>


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