Gary wrote in rec.food.cooking:

> " wrote:
> >
> > Why do you think they place the name brand cereal at eye level?
> > IF you pay attention you will see the store brand is usually
> > on the bottom shelf.
>
> Store brand is very often just as good and maybe even the same in a
> different package.
>
> Not always though. A few of them are very inferior.
>
> One ex: Essential-everyday mayo is horrible slime. Don't ever buy
> that.

I find at least 60% of the store stuff is fine, 20% is BETTER and some
20% is not up to snuff. It probably depends high on the product.

--