On Wednesday, August 26, 2015 at 3:24:29 AM UTC-7, Travis McGee wrote:
> Just Mayo Spread Violates Mayonnaise and Label Rules, F.D.A. Says
>
> By STEPHANIE STROMAUG. 25, 2015
>
> The Food and Drug Administration has told Hampton Creek, a tiny company
> selling plant-based replacements for proteins derived from animals, that
> some of its Just Mayo products violate federal regulations related to
> standards for mayonnaise and proper labeling.

Will wonders never cease?

>
> In a letter dated Aug. 12, the agency wrote that even the term "mayo" in
> the brand name and the logo, a minimalist egg "cracked" by a pea shoot,
> "may be misleading to consumers" by implying there are eggs in the products.
>
> "The term 'mayo' has long been used and understood as shorthand or slang
> for mayonnaise," William A. Correll Jr., director of the F.D.A.'s office
> of compliance for food safety and applied nutrition, wrote in the
> letter. The agency also said that Just Mayo and Just Mayo Sriracha
> contained too much fat for the company to imply that they were "heart
> healthy."

Just BS.

But shades of the Seinfeld nonfat yogurt episode.

>
> The federal standards of identity for food require that any product
> called mayonnaise contain eggs, which neither Just Mayo nor Just Mayo
> Sriracha does. In addition, the letter said:
> Photo
> Hampton Creek's Just Mayo. Credit Jim Wilson/The New York Times
>
> "We also note that these products contain additional ingredients that
> are not permitted by the standard, such as modified food starch, pea
> protein and beta-carotene, which may be used to impart color simulating
> egg yolk. Therefore, these products do not conform to the standard for
> mayonnaise."
>
> The F.D.A. issues dozens of warning letters to food companies each year
> about potential violations it finds with their labeling.
>
> Josh Tetrick, the company's founder and chief executive, said he spoke
> with an F.D.A. official on Tuesday about the agency's concerns. "It was
> a good conversation, and we're going to write an honest, thoughtful
> letter back to them, as they suggested," Mr. Tetrick said. "Apparently,
> there are often gray areas when it comes to these things, and they
> sounded very open to digging into this with us."

GMAFB


> Ivan Wasserman, a specialist on food advertising and labeling who is the
> managing partner in the Washington office of Manatt Phelps & Phillips,
> said Hampton Creek was likely to have a tough time persuading the F.D.A.
> to let the company's labeling stand as is.
>
> "The company and the F.D.A. may have a back-and-forth and come to an
> agreement about modification of the label, but certainly it does seem
> that the F.D.A. is on fairly strong footing," Mr. Wasserman said.

Blatant lying will build a strong case for your regulator.

> Hampton Creek's plant-based spread also has dented sales of conventional
> mayonnaise, according to a lawsuit Unilever filed against the company
> last year. The lawsuit raised some of the same issues about Hampton
> Creek's labels that the F.D.A. is raising, but Unilever dropped it.
>
> This would not be the first time Hampton Creek has run afoul of federal
> food labeling regulations, which are esoteric and complex.

"Esoteric and complex"?

Mayonnaise: an egg-oil emulsion
Just Mayo: Just not.

My suggestion: "Just Nayo"