On 8/26/2015 6:44 AM, Boron Elgar wrote:

> Write up is here.
>
> http://europe.newsweek.com/israel-ke...asoning-331848
>
> "Israeli food manufacturer Osem, which supplies the largest portion of
> Israel's ketchup with a 66% market share, argued that Heinz ketchup
> did not have the required tomato content to be defined as ketchup
> under Israeli food regulations.
>
> In January, Osem sent a letter to retailers which revealed it had
> tested Heinz ketchup in a "leading European external laboratory,"
> discovering that the condiment only held 21% of tomato concentrate,
> according to the Times of Israel. The findings were contrary to
> Heinz's advertising, which said the content held 61% tomato
> concentrate. Israeli food standards require ketchup to hold 41% of
> tomato concentrate.
>
> Osem also claimed that Heinz bottles, advertised as containing 39%
> tomato concentrate, only contained just 17%.
>
> The company which distributes Heinz ketchup within Israel, Diplomat,
> saw red over Osem's campaign against Heinz and issued a strongly
> worded statement in January in reply to the letter, taking a swipe at
> Osem's control of the market.
>
> "Obviously, Osem, which has a monopoly, would be happy if it were only
> possible to sell their product in Israel," a spokesperson for Diplomat
> told Israel's Ynet News website in January. "But Osem's claims have no
> substance.""
>
> The distributor is now filing its own petition to change the
> definition of ketchup within Israel and the requirements of a ketchup
> product from 10% tomato solids to 6%. The potential alteration has the
> support of the Health Ministry's food division, Israeli daily
> newspaper Haaretz reported.
>

I wonder how the influence was worked. Its all about monry.